A bench of interesting thoughts coming from a bench of interesting people!!!

"We succeed in enterprises which demand the positive qualities we possess, but we excel in those which can also make use of our defects." Alexis de Tocqueville

The main problem surges when nowadays, not everybody is able of recognizing and admitting their defects and even more important to grow basing their efforts on minimising them.

"When you do the common things in life in an uncommon way, you will command the attention of the world." George Washington Carver

This is great! Don’t you think so? Just try to do something in a radically different way.

"Customers buy for their reasons, not yours." Orvel Ray Wilson

If all the marketing “experts” who I know, would keep this in mind while deploying their “wonderful” marketing actions and plans, everything in life would be easier and more understandable.

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Leo Burnett

That is, as easy as that!!! Back 2 Basics.