Tuesday, January 15, 2008

A bench of interesting thoughts coming from a bench of interesting people!!!

"We succeed in enterprises which demand the positive qualities we possess, but we excel in those which can also make use of our defects." Alexis de Tocqueville

The main problem surges when nowadays, not everybody is able of recognizing and admitting their defects and even more important to grow basing their efforts on minimising them.

"When you do the common things in life in an uncommon way, you will command the attention of the world." George Washington Carver

This is great! Don’t you think so? Just try to do something in a radically different way.

"Customers buy for their reasons, not yours." Orvel Ray Wilson

If all the marketing “experts” who I know, would keep this in mind while deploying their “wonderful” marketing actions and plans, everything in life would be easier and more understandable.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Leo Burnett

That is, as easy as that!!! Back 2 Basics.

Thursday, January 10, 2008

History yourself!!!

Hi everybody again!!
Well, given this spare time that Christmas always brings, I've been thinking about life on its broad sense, but just a bit.
Let’s talk about something that is linked to our lives but not in an über-evident way, that you can realise it without even thinking about it.
Human History is made out of revolutions, -just think about the French Revolution, the Independence War in the U.S., Civil War in Spain, 11S, etc.-, indeed we can not deny that CHANGE –on its broad meaning- is the fuel that moves the world’s engine, and those changes have two different types of strength:

  1. Radical change: usually named as Revolution, they mainly happen when the bases on the root of the problem are dept rooted.
  2. Soft change: these tend to be changes which occur but no one knows exactly when or where they began or who was the person or the group of persons who boosted them.

Big and important changes are the ones who are defined on the first point, therefore, we can assume that if SOFT changes do not imply a big or dramatic adaptation, are the Radical changes the ones which make the difference.
This post is oriented to support the post that I wrote a time ago, about the importance and relevance of an outstanding ADAPTATION capability to changes in order to succeed.
Think about that!!
Stay Foolish, Stay Hungry!